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Small Business Lifeline on the Internet .....

What Is -
A very helpful site for learning the Internet and for finding answers to your Internet questions.
Get Net Wise -
The Internet is an increasingly important place to work, play and learn for both adults and children. At the same time, we are concerned about the risks we face online. The challenge is to stay "one-click" ahead of would-be pornographers, hackers, child-predators and those who would misuse your and your child's sensitive information. GetNetWise can help.
Forrester -
Click on Retail. Retailers must use technology to gain a competitive advantage in today's world. Retail research provides critical insights into shoppers' changing habits and attitudes, evaluations of existing and emerging retail technology vendors, and advice about how retailers can harness technology to improve their customer experience and operating results.
Web Sense -
The global leader in web filtering, and premier provider of web security software, provides multilayered web filtering and web security solutions to increase productivity, optimize bandwidth and create a more secure internet environment for employees and organizations.
Google Adsense -
You might be able to make money on your web site. For complete information go to Google Adsense.
Step by Step Walk-Through the Internet.

How Web Ads Work -
Information to help you understand How Advertising Works on the Web.

Banner Ads -
Small, usually rectangular graphics that appear on most consumer Web sites. Like roadside billboards, the messages are usually static and appear at the top of a Web page. Through the use of new technologies, banners are becoming more animated and interactive.
Button Ads -
These are small, squarish ads that are usually at the bottom of a Web page and contain only a corporate name or brand. Clicking on the button takes the online viewer directly to the corporate Web site.

Buzz Words -
Click Through * Cookies * Cost per click (CPC) * Cost per Lead / Sale * Cost per Thousand (CPM) * Impressions
Click Through -
How often a viewer will respond to an Ad by clicking on it. Also known as the Click Rate.
Cookies -
Information from a site that gets stored on a viewer's Web browser to help identify that particular person -- or at least that particular browser -- the next time it visits. Cookies can help determine traffic to Web sites by keeping track of how often a particular surfer returns -- info that advertisers covet. NOTE: The user can eliminated Cookies (1) Go to Options - Network Preferences - Protocols. Enable Show an Alert Before Accepting a Cookie and Submitting a Form by Email. To remove existing Cookies from your browser go to Start - Find - Type in Cookies - Go to the Folders and Files and Delete. You should do this weekly.
Cost Per Click (CPC) -
The Ad rate charged only if the surfer responds to a displayed Ad.
Cost per Lead / Sale - The rate charged to advertisers only if the viewer responds with personal info such as E-mail address or hobbies, etc. The info must provide either a sales lead or product sale to obtain the fee.
Cost per Thousand (CPM) -
The Ad rate Web sites charge for displaying a particular Ad one thousand times, or "impressions".
Impressions -
The total number of times an Ad is displayed on a Web page. Impressions are not the same as "hits", which count the number of times each page or element in a page is retrieved. Since a single complicated page on a Web site could consists of five or more individual elements, including graphics and text, one viewer calling up that page would register multiple hits, but just a single impression.
Interstitial's, or In-Your-Face Ads -
Akin to TV Ads, these can use video and sound. These Ads are controversial, however, because they can be intrusive -- sometimes appearing before the Web page that was called up.

Keyword Ads -
Featured primarily on Web search-engine sites, such as Yahoo. Advertisers can link a specific Ad to text or subject matter that an information seeker may enter.
Sponsorships, or Co-Branded Ads -
These attempt to integrate companies' brands and products with the editorial content on targeted Web sites. The goal is to get users to strongly identify the advertiser with the mission of the site.
WORLDWIDE WEB SITES for Understanding Business and the Internet -
Step by Step Walk-Through the Internet.
The Internet and You -
The Internet is a powerful force, and we had better learn how to use it or the World will pass us by. The Internet is the fastest-growing medium in history, like it or not, it will affect you and those around you at home and on the job.
What is the Internet -
The Internet got its start in the late 1960's with the arrival of the UNIX operating system. Then the Defense Advanced Research Projects Agency funded research into a fault tolerant network that could withstand nuclear attack.
Internet -
The physical network that makes up the World Wide Web and makes global e-mail possible.
Intranet -
A company's private network that makes up the internal Web.
Link -
Short for hyperlink. A link refers to a hot spot in an online document. Links are usually highlighted with a different color than the surrounding text and underlined. Click on a link to go to another location within the site.
Online -
Connected to the Intranet or Internet.
Site -
A collection of related Web pages interconnected by links.
Web -
A collection of multimedia content, connected by links that provide an easy, graphical way to navigate.
What is the Internet Now -
The Internet today is a large network of computers connected together for the purpose of sharing information. The Internet links millions of computers in countries throughout the world.
What the Internet can do for You -
The Internet today is becoming a fast avenue of on-line communications and commerce. You can use the Internet to send and receive E-Mail. There are chat rooms to visit and you can join in on conversations that may interest you. You can listen to music. The possibilities are endless.
Where the Internet will be Tomorrow -
People and Businesses will have full interactive video in real time with groups of people from all over the globe interacting in virtual reality environments.
E-Mail -
E-Mail is the most common use of the Internet today. An E-Mail message is essentially a letter that gets delivered electrically. The Internet acts as a giant electronic Post Office, delivering E-Mail messages to users throughout the world.
What is an Internet address -
Every computer system connected directly to the Internet has a unique address or URL (URL is a Universal Resource Locator) This can be a number represented in four parts joined by periods (149.32.345.170) or it can be represented in words. Example: The Internet address is used by your Browser to find users, files and other resources connected to a computer system. You can type this in manually in the Location box or use a search engine as described later.
What is the World Wide Web -
The World Wide Web is a collection of information stored in Hypertext files on various computers on the Internet. The Hypertext files that make up the World Wide Web are called Web Pages. To view information in a Web Page you must use a Web Browser (MS Internet Explorer or Netscape Navigator) The Web browser program transfers the hypertext file (http) to your computer system for viewing.
What is a Home Page -
The main page of a Web site. Home pages generally contain links to additional locations within the site. If your computer is on the Internet, you can set up Hypertext files that can be displayed by users with an Internet browser. These files can contain Hypertext links to other files on the World Wide Web. By setting up these files and publishing that fact to the Internet community, you have set up what is known as a Web Site.
What is a Search Engine -
Search engines utilize software agents often called Robots or Spiders. These agents are programmed to constantly "crawl" the web in search of new updated pages. They will essentially go from URL to URL until they have visited every Web site on the Internet.
To run a search engine such as Google or Yahoo, go into a search engine of your choice and type a word or words to start your search. The search engine will pull up all web pages that it has indexed containing information on the word or words.
Bookmarks -
When you find a Web site that you like and would probably want to return to, you can add it to your Bookmark list. By doing this, you can then return to that Web site by clicking on its name in your Bookmark list instead of typing it in or going to a search engine.
How to choose an Internet Provider (ISP) -
When you are ready to start using the Internet, you must first choose and get setup with an Internet Service Provider. When choosing which ISP to use, look at all your options. You should look for an ISP that has a local phone number to connect to so that you do not have nay long distance charges and the ISP should have a local office. The ISP should provide unlimited access for the monthly fee charged and should have a reasonable setup fee with no charge for the software. Remember, a high price does not always mean better service and a low price does not mean best value. A reasonable expectation is around $18 to $25 per month. If you are a frequent user or require fast downloads, then it is worth the price to us DSL or Cable.
The Internet - Not a Perfect World -
Remember, the Internet is not a perfect world, in fact it is far from it. This communications thoroughfare cannot be tagged the Information Super Highway. It's current structure is much more comparable to a Dirt Road with many pot-holes. Needless to say, it is improving as each minute passes.
The above information should give you a good overview of the Internet -
Good Luck with your Adventure into the World of Cyberspace.
Internet Browsers -
A Browser is a software program used to search networks and get copies of files in an easy-to-read format. Netscape and Internet Explorer are examples of widely used browsers.

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