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Michael'sMichaels - Food, Wine & Fun on Florida's Gulf Coast - has prided itself as being at the vanguard of technological innovation, especially when it comes to maintain a presence on the World Wide Web."Michael's On The Web" is a concise e-mail newsletter that goes out to the patrons of Michael's. More than 4,000 users have already signed up for "Michael's On The Web" and some readers have forwarded the newsletter to friends, thereby generating even more subsciption request. "This has a huge potential" said Michael Klauber. While the Newsletter may be simple in its presentation, the subscription process has itself proved to be a highly effective marketing tool. All subscriptions to Klauber's e-mail newsletter have been voluntary. Michael's On East may have been one of the first restaurants to accept reservations by the Internet. "We get about two or three per day" Our first online reservations were from Switzerland and France. As an extra bonus, diners who take advantage of the service are treated to a free bottle of wine with their dinner. The most successful aspect of the Web site has been its entertainment calendars. There is a separate, 12 month calendar for each restaurant concept. The entertainment calendars have generated a lot of business. Klauber looks to the long-term horizon, he says that the e-mail newsletter and his Web site have "more than exceeded" his expectations. |
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